Mavis Discount Tire is one of the largest independent multi-brand tire dealers in the United States and offers a menu of additional services including brakes, alignments, suspension, shocks, struts, oil changes, battery replacement and exhaust work. Today, over 850 bright, clean, fully equipped Mavis service centers can be found in 21 states, see locations. This allows it to keep pace with changing market demands and conditions.
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Mavis continues to grow with the acquisitions of Cole Muffler Brake in 2008, Somerset Tire (STS) in 2015, Kauffman Tire, Express Oil Change & Tire Engineers, and Brakes Plus in 2018, Town Fair Tire in 2020, and Tuffy Tire and Auto Service in 2021. In 1988, management of the family-owned business was passed on to the next generation. (Incidentally, Mavis is derived from the first two letters of Marion's and Victor's names, and the first letter of their last name.)
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In 1972, striving for a more professional image, the operating name was changed to Mavis Tire Supply, one of the first multi-brand tire dealers in the New York area. In no time the new state-of-the-art facility was a success.
With limited resources and no market analysis, the owners built a 7,000 square foot tire center on the other side of town. On any given day in the early 1960's, a row of cars would be in line, waiting to be jacked up on the street to have their tires changed.īy 1968, business was booming. With their new name and focus, the owners became pioneers in the vastly expanding automotive era. In 1965 Victor and his wife, Marion changed the shop's name to 'Vic the Tire King'. One day, a customer requested that the bicycle shop repair a flat tire on his car! Using bicycle tire repair tools, Victor was able to repair the tire and, before long, the neighborhood's bicycle wizard found himself in the automobile tire business. Its reputation of Value Oriented Service spread far and wide. It quickly grew into a better equipped, better capitalized business. In no time at all, the tiny shop developed a great reputation for performing seemingly impossible bicycle repairs. It all started with Vic's Cycle Shop, which repaired bicycles sold by its neighbor, a toy shop. Mavis Discount Tire has been saving people money on tires for more than 50 years! While the company was founded as Mavis Tire Supply Corporation in 1972, its roots can be traced back to 1949.
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